easyJet supports a 'charity of the year'. The airline gives a corporate donation and provides access to staff and passengers to raise funds, and promotes the charity through brand awareness.
Following a Europe-wide staff vote, easyJet is proud to announce that our current ‘charity of the year' is the Alzheimer's Society.
The partnership raises money to support people with dementia and their carers. As easyJet's charity of the year, Alzheimer's Society will receive donations from summer onboard collections where passengers will be asked to donate their spare foreign change to fight dementia. The Society will also receive a percentage of all scratch cards sold on easyJet flights.
To make a donation, please visit the Alzheimer's Society.
Andy Harrison, chief executive of easyJet said,
“There are over 5 million people with dementia in Europe so it's not surprising that our staff across Europe chose Alzheimer's Society as the 2009 charity of the year. We are delighted to be raising money to help the Society and we're sure our passengers will be keen to support such a worthy cause.”
Neil Hunt, chief executive of the Alzheimer's Society added,
“Alzheimer's Society is thrilled to be chosen by the employees of easyJet as its charity for 2009. Dementia is a devastating condition that robs people of their lives. That's why Alzheimer's Society needs to raise money to care for people today and find a cure for tomorrow. Now that we have easyJet onboard, the sky really is the limit!”
Dementia is not a natural part of ageing; it is caused by diseases of the brain and robs people of their lives. Alzheimer's Society is the leading care and research charity for people with dementia and those who care for them. The Society is also an active member of Alzheimer Europe, through which it plays an important part in raising the profile of dementia throughout the European Union.
