Business model that cannot be replicated

Europe’s best leisure network

  • c.100m seats & c.1,000 routes across Europe
  • #1 UK Airline – more seat capacity than Jet2 & TUI combined

Customer base

  • c.3 million customers experienced easyJet holidays since launch
  • Strong brand recognition and consideration
  • 81% customers likely to rebook

Digitally delivered

  • Single, scalable pan European platform
  • Digital first customer experiences
  • No reps in resort

Low overheads

  • 96% variable cost base
  • Low customer acquisition cost (86% of direct bookings via unpaid channels - OTAs cannot replicate)

Agile, low risk product

  • >5,000 hotels with no risk
  • Technology platform provides a proposition that is agile to demand changes

Long term strategic relationships

  • Building relationships with hotels, DMC, Travel agents and Tourist Boards
  • c.60% bookings for directly contracted hotels

Medium Term Target


  • Investment in brand awareness to drive increased holidays conversion

Yield optimisation

  • Dynamic pricing to unlock richer margins

New products & ancillaries

  • Introducing targeted products to attract new segments & increase average spend


  • Utilising easyJet’s unrivalled network

European source markets

  • European source market profit contribution
Chart showing how PBT will rise from £122m to >£250m by utilizing Attachment, Yield optimisation, New products & ancillaries, City, and European Source markets